In today's world coming up with anything original is near impossible.
As the saying goes, "There's an App for that" Mine goes "There's a story for that"
But i know what you mean in terms of it looking fresh and being dynamic. It makes it exciting & worth looking forward to on a weekly basis. But in all honesty, when was the last time you sat behind a TV and anticipated the next episode of something? There are those that have their absolute favorites like the Walking Dead or Game of Thrones or Grey's Anatomy. I actually recall how excited i used to get prior to every episode of MacGyver. Never missed a single episode throughout its entire run. From original airing of pilot right through to the end.
It used to be my Walking Dead.